The Australian commercial radio industry has announced a new partnership with Google to make things simpler and easier for listeners to find and listen to live streams of local Australian radio stations on Google Nest.
The partnership with Commercial Radio Australia (CRA) opens up around 300+ Australian AM, FM and DAB+ digital radio stations to be easily accessible on Google Nest devices such as Nest Home, Nest Max and Nest Hub Max via voice command.
“The Australian radio industry is delighted to have entered this partnership with Google to ensure our live and local content is easily discoverable and accessible on Google Nest devices,” said Joan Warner, CRA CEO.
“Google Australia has shown an openness and willingness to work closely with us as an industry to ensure consumers have the best radio experience with their voice-assisted devices.”
The agreement includes joint marketing activities to promote easy reliable access to local radio on Google Nest devices.
“We’re thrilled to partner with CRA to bring Aussies more ways to enjoy local radio stations on Google Nest devices,” added Mel Silva, managing director of Google Australia and New Zealand.
“We hope this makes it easier for people to tune in, discover and follow their favourite Aussie stations with a simple voice command.”
